Business optimization.

Blue Owl is an advanced AI-driven insights system capable of forecasting a limitless range of product configurations, identifying the optimal choices that align with your strategic and profitability goals.

By aligning supply decisions with forward-looking, consumer-driven demand forecasts, Bo drives market share growth and profitability.

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We help our clients unlock billions in value by identifying untapped market opportunities before competitors, optimizing model configurations, trims, and pricing for maximum profitability, and synchronizing supply and demand in real-time to eliminate inefficiencies.

The Impact?

Faster, more precise data-supported decision making

Higher revenue, reduced incentives, and lower inventory costs

A powerful competitive edge in a rapidly evolving market

Blue Owl will help you turn uncertainty into opportunity.

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Our team has delivered insights to hundreds of companies and institutions across dozens of industries.

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blue owl helped us capture over $5 million dollars on a title that was in free-fall decline.

head of player research
amazon games
one year after blue owl launch, we had captured $2 million in new students.

senior recruiting and admissions coordinator
university of utah
i expected a lot higher price. blue owl value is off the charts.

insights lead
ford motor company

blue owl ai has dozens of use cases that support marketing leaders in making smarter data-supported decisions.

choose an industry to dive in.

our story

Our founder and CEO, Jeff D. Brazell is a Professor of Marketing at the University of Utah and Director of the Center for Strategic Analytics. He also has over 25 years’ experience in industry helping business leaders make better, data-supported marketing decisions.

In a hypercompetitive world that demands smarter, faster decisions, he has heard the same complaint from leaders in all sizes of companies: ”Why can’t I get the information I need when I need it without costing me so much?”

Current processes and methods are:

SLOW

SILOED

DISCONNECTED

POORLY SOCIALIZED

LABOR INTENSIVE

EXPENSIVE

Dr. Brazell gathered a team of experts and founded Blue Owl AI in 2017 to address each one of these shortcomings. In contrast to traditional offerings, Blue Owl AI is: