Smarter Vehicle Design Decisions, Faster.
Tap into real consumer preferences and predictive modeling to validate styling concepts in days, not months.
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BoTrueStyle™ is a consumer-driven design research platform that engages real people in surveys—presenting authentic styling variants and capturing true trade-offs. By leveraging discrete-choice methods, we turn subjective impressions into high-fidelity preference data at enterprise scale.
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Bringing the consumer’s voice to design choices is the fastest path to market success—and the hardest to do at speed. BoTrueStyle™ delivers exactly that so you can uncover features that move the needle, reduce expensive prototypes, and align your design roadmap with what buyers will choose.
Your 4-Step Style Validation Process
How BoTrueStyle™ Works
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Upload concepts
Quickly upload sketches, mockups, or photo-realistic images.
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Collect choices
BoTrueStyle™ recruits your target audience and captures real-time trade-off decisions.
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Estimates preference
Discrete-choice models compute preference scores and all results appear in the Bo app.
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Act with confidence
Understand consumer preferences, including inspiration from Bo recommendations, export results, and make data-backed style decisions.
The BoTrueStyle™ Advantage
Design Smarter, Faster, and More Profitably
01
Precision
Cut feedback noise. Our discrete- choice models force real style trade‑offs, revealing exactly which elements buyers prefer and why.
02
Efficiency
From upload to insight in days, not months. Get fast feedback on styling variants while your team gets extra inspiration and iterates rapidly.
03
Cost Savings
Premium consumer testing at a fraction of traditional cost. Identify winners early, before building physical prototypes.
✔ Segment Insights
Drill into your target market and reveal true preferences.
You’ll get
✔ Iterative “What-If” Testing
Stress-test front, side, top, and tire choices in near real-time.
✔ Enterprise-Ready
Secure and scalable, with exports for your team’s workflow.
Ready to see the BoTrueStyle™ advantage in your workflow?
Pricing
Deliver better, model-based insights in days instead of months—and at a fraction of the cost.
Most tests under $19K.
Our clients
Teams at one top 5 OEM generate Blue Owl forecasts every week. One cited Bo as one of the two most important initiatives of 2024. You’ll wonder how you ever lived without it.
People. Real Choices. Faster, More Precise Decisions.