Real People.

Real Choices.

Better Decisions.

Blue Owl transforms consumer preferences into evidence-based guidance for vehicle design, pricing, portfolio planning, and demand forecasting—helping OEMs make confident decisions before costly commitments are made.

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The world’s leading experts trust Blue Owl.

Jeff and the Blue Owl team are simply the best in the world at the hardest job in analytics—delivering accurate forecasts and defensible valuations in difficult “what-if” scenarios. Their pioneering work extends the science of consumer choice to one of the industry’s most difficult challenges: Predicting how consumers respond to vehicle design with a level of rigor that was previously unattainable.

Greg M. Allenby

Helen C. Kurtz Chair in Marketing & Professor of Statistics, The Ohio State University

Author, Bayesian Statistics & Marketing
INFORMS & AMA Lifetime Achievement Awards Recipient
Expert Witness in high-stakes patent-infringement cases

Our clients

Across Fortune 500s, OEMs, and leading law firms, teams use Blue Owl to power data-driven decisions.

SOLUTIONS

BoTrue™ Suite of Products

BoTrueStyle™

Rapid, evidence-based style testing

  • We empower design teams with consumer-driven insights—combining real shopper feedback and advanced predictive modeling to guide and validate every styling decision.

  • Our iterative test-and-learn approach uncovers segment-specific preferences, accelerates time-to-market, and slashes prototyping costs so you launch winning designs with confidence.

  • BoTrueStyle™ integrates with your workflow. Upload concepts from your favorite tools, review results in our secure cloud portal, then export in multiple formats. Your team can act on insights at speed.

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BoTrueNorth™

Bottom-up clarity for product and profit

  • BoTrueNorth™ transforms real buyer choices into full-market forecasts—scaling micro-simulations across price, model, and capacity scenarios in minutes.

  • The BoTrueWay™ genetic algorithm optimizer evaluates millions of combinations to pinpoint volume, revenue, or profit-maximizing plans under your constraints.

  • By aligning supply, pricing, and incentives with true consumer demand, automakers reduce incentives, cut excess inventory, and accelerate decision cycles.

Self-guided TrueStyle™ demo
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BoTrueWorth™

Evidence-based injury valuation

  • BoTrueWorth™ leverages the methodologies we use in high-stakes patent-litigation cases to inform willingness-to-award “what-if” damage scenarios in minutes.

  • Its transparent, analytics-backed expert reports tame the wild-west of ad-hoc multipliers and guesswork—delivering precise estimates tailored by injury profile and jurisdiction.

  • Law firms boost awards and cut expert-prep time, insurers gain predictable reserves and faster claim resolutions and injured parties receive transparent valuations and quicker compensation.

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  • "In automotive, overestimating demand costs billions in excess inventory and incentives, and underestimating leads to stockouts, distribution mismatches, and lost sales. Bo's bottom-up, forward-looking forecasts are a better way to help us minimize both.”

    Former Insights Lead (Retired)
    Top 5 Automaker

  • “Under Daubert, courts are meant to admit only scientifically reliable evidence. Yet, personal-injury awards routinely ignore that principle. I applaud BoTrueWorth for bringing scientific rigor to an area of our justice system where it is desperately needed.”

    Judge
    Second Judicial Court of Utah

  • "We leveraged Bo data for months leading up to our most successful game launch. A few months after launch, new insights helped us add 131K active players, reversed a free-fall decline, and delivered over $5 million in incremental revenue.”

    Former Head of player research
    Amazon Games

People. Real Choices. Faster, More Precise Decisions.

See how agile, actionable insights can help you win.

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“Most planning and forecasting tools are like driving through dense fog focused on the rearview mirror…

Blue Owl clears the way, letting decision makers see the road ahead and around the next bend.”

—Tase Thompson, ex-Toyota S&OP & Digital Transformation Lead