Winning the global automotive race with Blue Owl.
blue owl revolutionizes automotive decision making by applying predictive analytics and ai to data from proprietary interviews with real people who are in the auto market, not big data, and delivered in game-changing software 24/7/365.
Over the past twenty years, our team has delivered insights to manufacturers, dealerships, and ad agencies serving them.
blue owl automotive home screen
USE CASES
blue owl is broad and deep to provide insights for many use cases
gain a deep understanding of customer preferences regarding features, make, and model choices so you can optimize pricing and discounts based on demand, competition, and inventory, ultimately maximizing return on investment
utilize ai-driven portfolio strategy optimization to determine which market segments and vehicle models to prioritize, maintain, or de-prioritize so you can align your strategy with specific OEM goals, such as maximizing revenue, profit, and/or market share
conduct in-depth profiling of at-risk customers and customers who are leaning towards competitive offerings but are in play so you can create effective messages and offers that drive short-term sales growth
understand production needs based on current inventory and expected demand in the marketplace so you can produce the right vehicles to maximize sales and share
gain insights into the demand and pricing of software-enabled/digital experiences along with in- and out-of-vehicle subscription based services so you can prioritize and offer the experiences to customers that will meet financial goals
analyze factors in the marketing landscape, including how well your brand and product delivers on its promises compared to competitors, so you can focus your positioning and communication messages more effectively
utilize what-if scenarios, trend analysis, and needs-benefits gap analysis to drive accurate innovation planning, directly tied to financial outcomes and ROI
analyze the natural demand for various vehicle features such as hybrid and electric vehicles (HV and BEV), third-row seating, all-wheel drive (AWD), and others so you can see market-sizing potential and assess opportunities and make informed investment decisions based on ROI
optimize communication strategies by targeting specific consumer perceptions that will drive ROI and support campaign effectiveness
blue owl forecaster vs optimizer selection
see how agile, actionable market research can help you see around the corner and drive growth.
our story
our founder and CEO, Jeff D. Brazell is a Professor of Marketing at the University of Utah and Director of the Center for Strategic Analytics. He also has over 25 years’ experience in industry helping business leaders make better, data-supported marketing decisions.
in a hypercompetitive world that demands smarter, faster decisions, he has heard the same complaint from leaders in all sizes of companies: ”Why can’t I get the information I need when I need it without costing me so much?”
current processes and methods are:
SLOW
SILOED
DISCONNECTED
POORLY SOCIALIZED
LABOR INTENSIVE
EXPENSIVE
dr. brazell gathered a team of experts and founded Blue Owl AI in 2017 to address each one of these shortcomings. In contrast to traditional offerings, Blue Owl AI is:
FAST
Bo gathers insights proactively.
CONTEXUALIZED
Bo’s breadth generates understanding.
CONNECTED
Bo connects the dots, unifying decisions.
SOCIALIZED
Bo is right insights, right people, right time.
LABOR SAVING
Bo helps insights and marketing efficiency.
AFFORDABLE
Bo is a fraction of the cost of traditional.
over the past twenty-five years, members of the blue owl team have worked extensively in the automotive industry, including at JD Power.
one of our first industry partners targeted automotive as the industry that could most leverage the survey, analytics, and ai-driven magic we were harnessing.
so, blue owl for automotive was born.
