blue owl AI proactively harnesses the most up-to-date, relevant, and valuable data about your clients’ audience and competition.
these agile insights empower you to make more salient, differentiated, and better-informed pitches for new business.
they reveal the most promising and receptive customers to target along with unique insights that can be leveraged in the development of highly impactful creatives and campaigns.
based on interviews with real people, not big data, and are delivered in game-changing software 24/7/365.
Over the past twenty years, our team has delivered insights to some of the smartest, most creative agencies in the world.
see how having an agile insights-supported partner available 24/7/365 can help you win new business and grow client relationships.
our story
our founder and CEO, Jeff D. Brazell is a Professor of Marketing at the University of Utah and Director of the Center for Strategic Analytics. He also has over 25 years’ experience in industry helping business leaders make better, data-supported marketing decisions.
in a hypercompetitive world that demands smarter, faster decisions, he has heard the same complaint from leaders in all sizes of companies: ”Why can’t I get the information I need when I need it without costing me so much?”
current processes and methods are:
SLOW
SILOED
DISCONNECTED
POORLY SOCIALIZED
LABOR INTENSIVE
EXPENSIVE
dr. brazell gathered a team of experts and founded Blue Owl AI in 2017 to address each one of these shortcomings. In contrast to traditional offerings, Blue Owl AI is:
FAST
Bo gathers insights proactively.
CONTEXUALIZED
Bo’s breadth generates understanding.
CONNECTED
Bo connects the dots, unifying decisions.
SOCIALIZED
Bo is right insights, right people, right time.
LABOR SAVING
Bo helps insights and marketing efficiency.
AFFORDABLE
Bo is a fraction of the cost of traditional.
over the past twenty-five years, members of the blue owl team have worked extensively with top ad and pr agencies around the world.
our founder sold his advanced analytics business to omnicom in 2010, then spent the next five years working with ad agencies to leverage deep customer understanding to land clients and expand business…but getting the insights was slow and expensive.
with blue owl for agencies, we overcome all those old challenges.
