BoTrue™ is an enterprise-grade SaaS platform for evidence-based forecasting, optimization, and valuation.
“Most planning and forecasting tools are like driving through dense fog focused on the rearview mirror…
Blue Owl clears the way, letting decision makers see the road ahead and around the next bend.”
—Tase Thompson, President, Blue Owl, ex-Toyota S&OP & Digital Transformation Lead
The BoTrue™ Suite turns real human choices into crystal-clear guidance—BoTrueStyle™ for design, BoTrueWay™ for market planning, BoTrueWorth™ for valuation—so every decision is grounded in data, not guesswork.
Jeff and the Blue Owl team are simply the best in the world at the hardest job in analytics—delivering accurate forecasts and defensible valuations in “what if” scenarios and difficult-to-measure applications.
They combine PhD-level rigor with relentless creativity, create software that makes impossible problems feel easy to solve, and the most demanding organizations, including Fortune 500s and District Courts, rely on their results.
Greg Allenby
Helen C. Kurtz Chair in Marketing & Professor of Statistics, The Ohio State University
Author, Bayesian Statistics & Marketing
INFORMS & AMA Lifetime Achievement Awards Recipient
Expert Witness in high-stakes patent-infringement cases
Our clients
Across Fortune 500s, OEMs, and leading law firms, teams use Blue Owl to power data-driven decisions.
BoTrue™ Suite of Products
BoTrueStyle™
Rapid, evidence-based style testing
We empower design teams with consumer-driven insights—combining real shopper feedback and advanced predictive modeling to guide and validate every styling decision.
Our iterative test-and-learn approach uncovers segment-specific preferences, accelerates time-to-market, and slashes prototyping costs so you launch winning designs with confidence.
BoTrueWay™
Bottom-up clarity for product and profit
BoTrueWay™ transforms real buyer choices into full-market forecasts—scaling micro-simulations across price, model, and capacity scenarios in minutes.
Its AI-driven optimizer evaluates millions of combinations to pinpoint the profit-maximizing plan under your constraints.
By aligning supply and pricing with true consumer demand, automakers reduce incentives, cut excess inventory, and accelerate decision cycles.
BoTrueWorth™
Evidence-based injury valuation
BoTrueWorth™ leverages the methodologies we use in high-stakes patent-litigation cases to inform willingness-to-award “what-if” damage scenarios in minutes.
Its transparent, analytics-backed expert reports tame the wild-west of ad-hoc multipliers and guesswork—delivering precise estimates tailored by injury profile and jurisdiction.
Law firms rely on BoTrueWorth™ to drive higher settlement awards, slash expert-prep time, and reduce appeals. Insurers gain predictable, tighter reserves and faster claim resolution, while injured parties receive fair, transparent valuations and expedited compensation that truly reflect their impact.
