Market insights that drive significant enrollment growth at a cost every program can afford.
Based on interviews with real people considering a business graduate degree and delivered in game-changing software 24/7/365.
Business schools operate in an increasingly competitive global environment where students are flooded with educational options.
Traditional marketing and recruiting practices can leave schools wondering why they aren’t seeing more applications.
Recently, the University of Utah David Eccles School of Business recognized this problem and, under the direction of Dean (now President) Taylor Randall, a team discovered the secret of improving efficiency and effectiveness without breaking the bank: market insights laser-focused on driving significant enrollment growth.
Blue Owl for higher ed was born.
Blue Owl can help you, too.
You’ll receive insights on aspiring business masters-level students to understand the market.
Typing of your current students to understand which market segments you’re capturing now.
A review of your website and collateral to understand how you are attracting or repelling students and what changes you can make to drive an increase in applications.
BLUE OWL SOFTWARE PORTAL
Engagements include annual access to Blue Owl
All Blue Owl for higher education clients receive an annual subscription to the Blue Owl higher ed portal.
The portal allows users to explore research insights focused on aspiring business masters-level students, their current students, and their current collateral.
Blue Owl is available in any browser, so these insights can be accessed on any device 24/7/365.
Our team has delivered insights to hundreds of companies and institutions across dozens of industries. Examples include:
See how powerful market insights can drive significant enrollment growth without breaking the bank.
our story
Our founder and CEO, Jeff D. Brazell is a Professor of Marketing at the University of Utah and Director of the Center for Strategic Analytics. He also has over 25 years’ experience in industry helping business leaders make better, data-supported marketing decisions.
In a hypercompetitive world that demands smarter, faster decisions, he has heard the same complaint from leaders in all sizes of companies: ”Why can’t I get the information I need when I need it without costing me so much?”
Current processes and methods are:
SLOW
SILOED
DISCONNECTED
POORLY SOCIALIZED
LABOR INTENSIVE
EXPENSIVE
Dr. Brazell gathered a team of experts and founded Blue Owl AI in 2017 to address each one of these shortcomings. In contrast to traditional offerings, blue owl ai is:
Bo gathers insights proactively.
FAST
CONTEXUALIZED
Bo’s breadth generates understanding.
CONNECTED
Bo connects the dots, unifying decisions.
SOCIALIZED
Bo is right insights, right people, right time.
LABOR SAVING
Bo helps insights & marketing efficiency.
AFFORDABLE
Bo is a fraction of the cost of traditional.
Recently, under the direction of President Taylor Randall at the University of Utah, Dr. Brazell led a team to bring actionable insights to decision makers for business school Master’s degree programs at a small fraction of the price of doing custom research.
The team designed the research and data collection focused on aspiring business masters-level students to understand the market, typing current students to understand which market segments a university is currently capturing, then reviewing the website and other recruiting collateral to understand how a school is attracting or repelling aspiring-student segments and how it can do better.
This kind of research and consulting would normally cost hundreds of thousands of dollars, but after leveraging it at the University of Utah, President Randall wanted to make it available to other schools at a small fraction that cost.
Blue Owl for higher education was born.
See how Blue Owl can help you win the right number and mix of candidates today and tomorrow.