agile insights that help game publishers and ad agencies bring more players into game titles at a fraction of the cost of traditional market research.
based on interviews with real people who are active console or computer gamers, not big data, and delivered in game-changing software 24/7/365.
Over the past twenty years, our team has delivered insights to game publishers, developers, and ad agencies serving them.
USE CASE
how can I pull in more players?
the more relevant your message is to your audience, the more it will resonate, and the more gamers you’ll capture.
but competition is fierce: most gamers have many titles in their consideration sets but will only buy a few, so to pull more gamers into a title, you need to understand them better than the competition and craft messages that will persuade them to move your title to the top of their lists.
blue owl starts with whether an opportunity group is worth going after.
the three opportunity groups, those not aware of the game, those who are aware but don’t know much, and those who have the title in their consideration sets, are sized, and the short-term revenue for the last group, the “low hanging fruit,” is estimated by looking at the number of gamers who would buy at a revenue-maximizing price.
blue owl opportunity funnel
once you know how big the opportunity is in each group, one click will get you to the insights that drive a campaign to pull more gamers from that group into your game.
in seconds, blue owl generates a complete report including a gamer profile summary that includes attitudes, motivations, preferences, and perceptions of the selected opportunity group.
persuasion campaigns crafted with these gamer insights resonate with targeted gamers, helping them understand why a title is for them, and pulling them into a game.
blue owl gamer profile summary
CASE STUDY
does it work?
amazon games open-world mmo new world N
one year before launching new world, Amazon purchased an annual blue owl license.
decision makers logged on every week to gather intelligence to support launch on Sept 28, 2021.
new world had a massively strong launch, one of the best in Steam history and a lot better than anyone expected.
concurrent gamers peaked in November, then went into steady decline.
in February of 2022, Amazon decided to use blue owl’s gamer profile for New World’s lowest hanging fruit to pull in new players.
the low-hanging fruit profile revealed substantive differences from players targeted by Amazon’s original campaign.
using blue owl insights, Amazon crafted and launched a new campaign in March 2022.
blue owl new world gamer profile summary
within three weeks, the decline had reversed and Amazon had picked up over 131,000 players.
new world active players
continuous marketing insights and a smart, agile marketing team make all the difference.
if you’re missing out on blue owl insights, you’re leaving money on the table—up to 50% of first 90 day sales.
USE CASE
how can I bring in players with price optimization?
the industry is hypercompetitive and most gamers have dozens of games in their consideration sets.
with so many games vying for gamer attention, pricing can be the factor that pushes a title to the top of the list.
blue owl takes respondents through a hypothetical online store full of games each gamer says they intend to buy to see what they will pay.
the resulting price sensitivity curve allows marketers to make informed, agile decisions and trade off number of gamers against revenue.
blue owl price-revenue curve for sekiro: shadows die twice
USE CASE
what are the best measures of marketing effectiveness?
blue owl provides the important basics of unaided and aided awareness at a fraction of the price of Nielsen.
we also add a “quality of awareness” measure that captures both breadth and depth of awareness.
but, effective marketing is about more than awareness.
blue owl tracks how many gamers you move through the marketing funnel from being unaware to being aware of the title but not knowing much about it, to knowing enough to have it their consideration set.
having these metrics continuously helps you understand more completely the effectiveness of marketing activities and provides insights into areas for improvement.
blue owl overwatch 2 awareness trend
see how agile, actionable market research can help you bring in more players.
our story
our founder and CEO, Jeff D. Brazell is a Professor of Marketing at the University of Utah and Director of the Center for Strategic Analytics. He also has over 25 years’ experience in industry helping business leaders make better, data-supported marketing decisions.
in a hypercompetitive world that demands smarter, faster decisions, he has heard the same complaint from leaders in all sizes of companies: ”Why can’t I get the information I need when I need it without costing me so much?”
current processes and methods are:
SLOW
SILOED
DISCONNECTED
POORLY SOCIALIZED
LABOR INTENSIVE
EXPENSIVE
dr. brazell gathered a team of experts and founded Blue Owl AI in 2017 to address each one of these shortcomings. In contrast to traditional offerings, Blue Owl AI is:
FAST
Bo gathers insights proactively.
CONTEXUALIZED
Bo’s breadth generates understanding.
CONNECTED
Bo connects the dots, unifying decisions.
SOCIALIZED
Bo is right insights, right people, right time.
LABOR SAVING
Bo helps insights and marketing efficiency.
AFFORDABLE
Bo is a fraction of the cost of traditional.
over the past twenty-five years, members of the blue owl team had worked extensively in the video game industry.
one of our early investors also has worked in video games for his career and wanted blue owl to bring these amazing tools to the industry he loves
so, blue owl for video games was born—the first industry where blue owl advantages could be leveraged to win.
