Next-gen market research.
Blue Owl is a game-changing software platform that provides real-time, data-driven insights for decision makers to “see around the corner” to drive growth and profits.
Blue Owl is the go-to source for intelligence every leader needs to build and run a thriving business.
NEXT-GEN SYNDICATED
Blue Owl integrates continuous survey and non-survey data streams with advanced analytics, prescriptive models, and AI to provide actionable insights into product, price, messaging, and branding decisions to maximize revenues and profits.
Unlike traditional market research studies, Blue Owl is always on and always collecting data. Plus, Blue Owl is available to decision makers 24-7-365.
The right answers at the right time, ensuring you stay ahead in today’s hyper-competitive world.
NEXT-GEN CUSTOM
Dive into Blue Owl Custom for market research crafted with state-of-the-art methods and backed by researchers with over 25 years of experience.
In our Brand Tracking, Segmentation, Product Optimization, Pricing, and Ad/Communication studies, we provide in-depth insights tailored to your business questions, driving growth in revenue and profits.
Elevate your decision-making with our comprehensive suite of custom services, delivered on-time with a smile.
Our team has delivered insights to hundreds of companies and institutions across dozens of industries.
blue owl ai has dozens of use cases that support marketing leaders in making smarter data-supported decisions.
choose an industry to dive in.
our story
Our founder and CEO, Jeff D. Brazell is a Professor of Marketing at the University of Utah and Director of the Center for Strategic Analytics. He also has over 25 years’ experience in industry helping business leaders make better, data-supported marketing decisions.
In a hypercompetitive world that demands smarter, faster decisions, he has heard the same complaint from leaders in all sizes of companies: ”Why can’t I get the information I need when I need it without costing me so much?”
Current processes and methods are:
SLOW
SILOED
DISCONNECTED
POORLY SOCIALIZED
LABOR INTENSIVE
EXPENSIVE
Dr. Brazell gathered a team of experts and founded Blue Owl AI in 2017 to address each one of these shortcomings. In contrast to traditional offerings, Blue Owl AI is:
FAST
Bo gathers insights proactively.
CONTEXUALIZED
Bo’s breadth generates understanding.
CONNECTED
Bo connects the dots, unifying decisions.
SOCIALIZED
Bo is right insights, right people, right time.
LABOR SAVING
Bo helps insights and marketing efficiency.
AFFORDABLE
Bo is a fraction of the cost of traditional.